Costa Mesa, CA 92626

Anna K Payne
Web Consultant, Writer, Blogger

Anna is the author of Driving with Anna devotional books, including Surviving Life and In Search of Me. Anna also writes copy for small businesses and blogs. She specializes in topics on Christian living and working perspectives, parenting and education.

Anna writes regularly on Examiner.com under Parenting and Education in Costa Mesa and Teen Parenting using experience from homeschooling her children over 6 years and volunteering in the local high school for 10 years. She also has volunteered with her church’s 3 year olds and high school ministry at different times over the years.

She maintains the two blogs Driving with Anna and Nourish Your Heart. Her other websites center around her passion for helping women re-enter the workforce and create a career for which they are passionate. The other websites include Helping Women Stay Home, Caring Industries and Templates 4 Small Biz and contain relevant how to articles.

As an experienced web developer/designer she is always searching out new ways to market websites through design, content and social media.

• Driving with Anna (Blog)
• Nourish Your Heart (Inspiration)
• Caring Industries – a site listing small businesses and cottage industries
• Helping Women Stay Home – a site helping women find ways to re-enter the workforce, learn new things and find encouragement
• Templates4SmallBiz – a site with free web designs, free WordPress templates, and helpful How To articles about web design and development.
• e-book Author Profile at Smashwords
• Surviving Life: A Driving with Anna Devotional – printed book
• In Search of Me: A Driving with Anna Devotional – printed book
• Parenting: A Driving with Anna Devotional – printed book
• Loving Family: A Driving with Anna Devotional – printed book
• Surviving Work: A Driving with Anna Devotional – printed book
• Costa Mesa Parenting and Education
• Teen Parenting
• Want to become a writer on Examiner.com, just use my name!
• Associated Content Profile
• Inner Health/Outer Beauty: Vitamins and Facial Products

Other how tos: http://www.helpwomenstayhome.com

How to set up a small business website

1. Business email – avoid spam in your personal email box with a business email. I recommend gmail. http://mail.google.com
2. Using PayPal as a purchasing agent – using Paypal allows you to keep from using your credit or debit card online. You can also use it to receive money for products or services. The set up is free.



3. Purchase a domain name – what will your domain name be? You can use either your business name or key words describing your business as your domain name. This helps people find you online. I recommend
   
4. Choose a design – What kind of website do you need? Is it a forum, a blog, for sales of products or services, or is it for company branding? Then you decide from there what backend software you will use to communicate with users, ask users for feedback, create sales, promote and market your company. These include WordPress, Joomla, PHP/MySQL, Ajax, Flash, Microsoft.NET, Classic ASP. Here is one of the many sites with templates and designs – http://www.templates4smallbiz.com
5. Purchase a virtual server – Most small businesses and websites use a virtual server leaving their production server for producing their products and services. Using a good virtual server also allows for guaranteed uptimes (the site stays up and available 24/7). I recommend
6. Add content – There are many ways to add content. You may have had a previous website. You may have brochures in print. You may export information from a databse. You can add articles. Or you could allow me to interview you and create the content for you.
7. How will you communicate – You can use email campaigns, communication forms on your website, newsletters, blog feeds (RSS feeds).
8. How will you market your site – I use Google Adwords to advertise my online mall – http://www.caringindustries.com – where I place ads for small businesses and cottage industries. Some of these are my clients. All businesses are welcome. You can also use Google Adwords for your website as well as utilizing your link in emails, business cards and other communications with potential clients. I can also help you set up your Google Adwords account or manage it for you.

The benefits of article marketing include creating outside links to a website, the cost is less expensive than traditional marketing, and the time involved is minimal.

Article marketing creates links to other websites through the article submission sites and other websites who use the article for their website content. Creating these links ensure that California businesses do well in a global market. Choosing a local Orange County or California based article writer enables you to meet and discuss article subjects face to face.

The cost for article marketing consists of paying an article writer for each new article produced and submitted to the submission sites. An article writer who lives in California and who are native English speakers enables them to write more coherent articles. These articles do better than other English second language writers.

The time needed for article marketing is usually just a few hours a week. Article writers in Orange County, California are able to work quickly to meet the needs of the website business.

What is Article Marketing?

Article Marketing is writing an original informative article along the lines of a business or product. This article is usually written in the third person with no references to any website, business or product in the article itself. The article ends with a resource box which contains a few brief details about the author, a call to action and a link to the author’s website.

These articles can be submitted to ezines that publish articles with the intent of providing content for other websites and blogs. The requirement is to republish the article with the resource box intact.

This way the article and the author’s link are positioned so that they are more widely seen than if the article is published on the author’s website.

How often should the articles be submitted?

It has been suggested a new original article should be submitted about twice a week. This way the publishers will not feel like the articles are spam. They may begin to question the quality of the article content.

Submitting the same article to different ezines or article submission sites could create issues with too many copies of the same article showing on the Internet. Google frowns on duplicate content.

Changing the article, or rewriting the article in order to submit it again could also create issues. Publishers will notice that the article is almost exactly the same and the same duplicate content issue will remain.

What kind of articles should be written?

Articles should be researched thoroughly. The article should be related to the content of the link shown in the resource box so that there are quality click-through visitors. If the article is written about parenting issues and then linked to a website on SEO services, then the visitors will be disappointed in the content. They will not stay on the site. If the website to be marketed is about SEO services, then the articles should be about helpful hints or tips concerning some aspect of SEO services.

Types of Articles

• The how to or step by step
• The list: 10 ways, 12 tips or 5 reasons
• The set up: set up a premise and then knock it down showing the benefits of the alternative view or approach.
• The mini case study: raise questions and answer it with several real life examples.
• The interview: choose a credible expert to interview for the article
• The trend: explore the latest trend and show the origin, benefit or drawback of it.
• The study: reports the results of study or survey.